October 12, 2016 – Inc.

Revitalizing Toys for the Digital Sector

Jia Shen, founder, and CEO of PowerCore works with game creators and toy makers alike to help them integrate these trends in order to open up new markets. He explains “With consumers becoming more digitally engaged we are seeing the rise of licensed products like Lego and Funko’s toy blanks. This development opens up the possibility for customization and activating everyday toys or objects into the digital space.” These two industries are about to compliment one another as movers in the industry like Mattel, Lego, and Funko change their approach to gaming.

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