February 2, 2017 – Entrepreneur

Jia Shen, CEO of PowerCore, a company that helps develop toys-to-life solutions, is working with toy giant Mattel and Animoca Brands to do exactly that. “We worked closely with Mattel and Animoca Brands to incorporate our toy-to-life digital activation platform into the latest version of He-Man Tappers of Grayskull,” Shen explained. “To kick off the integration, we produced a series of five NFC-enabled He-Man character cards, each featuring one of five fan character favorites.”

Read the entire article here.